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ScreenBroidery - Character Branding Design

Graphic Design, Brand Characters, Illustration

March 2019

Indianapolis, IN

A complex and exciting branding project built around personifying services into human personalities. Each character brings a unique identity to its service, creating a cohesive system that feels both playful and intentional. This work was recognized with an American Graphic Design Award.

A presentation slide titled “ScreenBroidery | Character Branding” showing a project overview labeled “The Challenge,” with text describing the company’s services and a grid of simple orange and blue icons representing offerings like embroidery, signage, printing, and fulfillment.

A series of hand-drawn pencil sketches showing early character concepts for different services, with notes describing personality traits and visual ideas alongside each portrait.

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ScreenBroidery - Character Branding Design